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Role: Copywriting, visual design
A series of OOH concepts done to advertise Prime Now in Chicago. Prime Now is Amazon's app that offers thousands of products for delivery in two hours for free, and in one hour for a small fee. The business partner requested we develop concepts that contrast the ease of Prime Now's quick fulfillment with the time spent, and general hassle of the traditional store experience. The campaign was also potentially to be for radio and TV use
Concept: Hours are Yours The idea to elevate the brand both aesthetically and develop an own-able tagline. I wanted to convey the idea of time being precious, while playing with the word "hours" since delivery speed is at the core of their brand messaging.
Concept 2: What's in Store For this idea I wanted to portray the traditional brick-and-mortar shopping experience as unpredictable and unpleasant. People tend to react to shared negative experiences and I wanted to reach them on a level of mutual dislike for the standard store experience.