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Role: Director
Process: Prime Now is the first Amazon service that can deliver to customer's doorsteps until midnight on Christmas Eve. The team wanted customers to know that their holidays could be made even brighter with Prime Now's 1 and 2-hour delivery service.
This video was unique because it had to live within the ultra-wide-yet-short 5:1 ratio canvas of the Amazon homepage top banner. We kept the final video at 9 seconds as the compromise between video quality and small file size for customers with low-bandwidth connections. Thanks in part to this video, Christmas Eve 2015 became the biggest day ever for Prime Now.